THE LAB STAGE PER SE KICKED OFF WITH THE LAB TEAM CONSTRUCTING A SYSTEMIC MAP OF THE FASHION INDUSTRY IN BRAZIL. THIS WAS LATER COMBINED WITH DIVERSE, INDIVIDUAL SYSTEM PERSPECTIVES TO CREATE A SHARED UNDERSTANDING.
System map identifying challenges
THE MAP USES THE STRUCTURE OF AN ICEBERG. IT TRIES TO IDENTIFY WHAT IS BELOW WATER LEVEL, SUCH AS PATTERNS, STRUCTURES AND MENTAL MODELS, WHEREAS EVENTS ARE THE ONLY ELEMENTS ABOVE WATER LEVEL AND WHICH ARE, THEREFORE, VISIBLE.
The more we are able to understand the elements that lie below the surface, the higher the possibility of influencing and transforming a system. The map was then used to identify the main challenges that must be overcome to establish a fair and sustainable fashion industry:
:: Education, professional training, science and technology
:: Culture and consumerism
:: Product life cycle, intensive resource use and toxicity
:: Labor: working conditions, informal employment and migration; inequality of social status, ethnicity and gender
:: Business model, relationships within the fashion chain
:: Public Policies
TO ADDRESS AND ADVANCE A COMPLEX SOCIAL CHALLENGE, WE NEED SOLUTIONS THAT ARE SYSTEMIC, COLLABORATIVE AND EXPERIMENTAL, WHICH WORK NOT ONLY ON THE LEVEL OF INITIATIVES, BUT ALSO ON THE LEVEL OF THE SYSTEM ITSELF AND ITS CONDITIONS.
A Social Lab involves cycles of prototyping in which initiatives are designed, tested in the real world, and feedback and learning are integrated. The Lab Team was organized in six Working Groups (WGs) that co-created and tested six multisectoral initiatives.
First and second generation Initiatives
THESE INITIATIVES INVOLVE STAKEHOLDERS AND ORGANIZATIONS FROM VARIOUS SECTORS AND AIM TO TACKLE THE MAIN CHALLENGES CURRENTLY FACED BY THE BRAZILIAN FASHION INDUSTRY.
The first generation ( 2017 -2018 ) Initiatives
Introduction of topics that address Sustainable Fashion Lab prioritized challenges into the syllabus of industry training programs.
WG Culture and Consumerism
Think-do-tank to promote a sustainability culture within the fashion industry through workshops, talks, event participation, content development, movies and apps.
WG Public Policies
Affect public policies to positively transform the fashion ecosystem.